What is Digital Marketing?

What is Digital Marketing?

What is Digital Marketing? Basically, digital marketing simply refers to any internet marketing tools or strategies. Email marketing, pay per click marketing, blogging and even social networking marketing are all good examples of digital marketing that helps introduce visitors to your business and persuade them into buying. There are two main types of digital marketing: Search Engine Optimization (SEO) and Pay Per Click (PPC). In this article, you will learn how SEO and PPC marketing affects your website.

Search Engine Optimization (SEO) is the process of optimizing your site for major search engines like Google, Yahoo!, and MSN. There are many ways to do this but the most common is through keyword analysis, link building, content marketing, and onsite optimization. A keyword analysis is a process of discovering what words or phrases potential customers are using to find products or services you offer. Content marketing is providing useful information related to your brand awareness and goal through the distribution of articles and blog posts.

How does Search Engine Optimization (SEO) improve your web presence? Well, it gives your site a higher position in the search engine results for your chosen keywords. The result is increased traffic which leads to an improved conversion rate. As previously mentioned, SEO is achieved by using various methods including keyword analysis, link building, content marketing, and offline ads. For example:

Content marketing provides useful information for customers who are searching for a particular product or service on the Internet. This can be done by distributing articles, blogs, newsletters, and other content via email, websites, and other digital media. Offline advertising refers to the distribution of printed or broadcast media as well as television commercials, radio advertisements, and billboards. It targets specific audiences by using language targeting tools such as micro-niche, local placement targeting, and keyword and image selection strategies.

Affiliate marketing is a cost-effective strategy that involves promoting products or services online for which you get a commission. A great example is network marketing. It is an excellent tool for getting your message into the market. The strategy uses social media, targeted e-mail marketing, and offline advertising. Social media marketing campaign can significantly boost your brand awareness. It helps you target your audience and improve sales.

Content marketing is one of the effective ways to promote your products or services via the Internet. It is typically delivered through social media channels such as Facebook, Google+, Twitter, LinkedIn, YouTube, etc. It includes article marketing, blog promotion, and press release distribution. It also incorporates SMS advertising and e-mail marketing.

Affiliate marketing is one of the most cost-effective methods of marketing your products or services on the Internet. It includes CPA (cost per action) and SEO (search engine optimization). The marketers only need to set up a website, collect affiliate commissions, pay merchants, and deliver marketing messages via digital channels. This strategy can significantly boost your brand awareness.

The importance of digital marketing can never be undermined in today’s ever-competitive marketplace. Online businesses must remain competitive in order to survive. If the online marketer does not adapt to changes in the marketplace, he/she may not survive the competition. Therefore, it is imperative for online businesses to implement a consistent strategy of online marketing to reach potential customers.

Digital marketing can help you reach your customers with no other conventional media. It reaches people through their computers, televisions, mobile devices and the list goes on. The digital landscape is constantly changing and evolving. Unlike the traditional marketing channels, which are usually time-consuming and costly, you can easily and quickly get access to the right audience by launching your campaign using digital channels.

A good example of the effective use of digital channels to target your audience is Facebook. You can easily create a page for your business or ask your existing fans or followers to join your page. In a matter of minutes, you will have thousands of new friends all sharing the same interest. As a result, your page will become popular and you will enjoy a high return on investment by attracting new customers or increasing your existing customer base. Moreover, you can target your ads based on the profile information of your subscribers or fans.

Digital Marketing has already changed the way we do business. This new medium of advertising is considered to be one of the most important factors when it comes to the future of internet marketing. Most large companies are already marketing online and the success of their campaigns is now being measured through web metrics such as Facebook and Twitter. What is Digital Marketing? It is changing the way we do business and will continue to influence how businesses are done in the future.